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Competition open call: Showroom Showcase


This year’s London Festival of Architecture sees some of London’s most respected design brands – such as Vitra and Poliform – offering up the windows of their showrooms to showcase the work of London’s best emerging architects and designers.

Today the London Festival of Architecture is inviting emerging architects and designers to create unique architectural installations made of paper, to be installed in those showrooms across London throughout the LFA public events programme in June. In keeping with the hybrid nature of the 2021 edition of the festival, the LFA will showcase winners’ work digitally alongside physical installations.


Studio Windows of FCB Studios during LFA 2020


The Showroom Showcase programme is is a unique opportunity for entrants to secure a commission from a major brand while showcasing their creativity and ability to produce stunning architectural interventions using simple low-cost materials. For design lovers and the general public, the installations will form part of a vibrant and engaging programme as life, and the London Festival of Architecture, returns to London’s streets this summer.

In 2018 a collaboration between the LFA and V&A museum saw architects create paper castles – architectural models made of paper – as part of a major exhibition. Many of the showrooms participating in the project will have been closed for significant amounts of time during lockdown. They are all keen to open up their amazing spaces to both the public and the profession once again.  Your installation should help to gain publicity and increase footfall for the brand. This is a message that the LFA is keen to promote – that quality design is good for business.

Amid the current uncertainty about gathering large numbers of people in showrooms or exhibition spaces, this project was designed to be deliverable in a Covid-safe way regardless of current lockdown restrictions.


Call for entries document


The deadline for initial expressions of interest is midday on Thursday 22 April 2021. Winning teams will be revealed in May, and awarded a £600 design fee to work with showrooms and create their installations from a standard kit of materials that will be provided by the LFA.

Rosa Rogina, head of programme at the London Festival of Architecture, said:

“It’s fair to say that paper has taken something of a back seat in our working lives as the world has moved online during the pandemic. Yet there is something glorious about the physicality of paper, which remains amazingly versatile and stubbornly fundamental to the architectural profession. This programme is a fantastic celebration of paper, architectural talent and the leading brands who are making this exciting project possible.”



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